By default, nothing tracks you
When you open a page, no tracking cookie is set and no third-party script is loaded. The scripts do not come down with the page and leave the banner standing there as decoration: loading begins only AFTER you press accept. If you refuse, no request to those servers is ever made.
Under Google's consent framework (Consent Mode v2) all four signals start out denied: analytics storage, ad storage, ad user data and personalisation.
Refusing is as easy as accepting. The two buttons in the banner are the same size and the same visual weight; refuse is not a small grey link. You can also open the detail and accept only one of the two.
Which providers load if you accept
The banner has two separate boxes and you can tick them independently. Only the providers belonging to the box you tick are loaded:
- Measurement — Google Analytics 4: to see how the pages are used. Its cookies begin with `_ga` and `_ga_…`.
- Measurement — Yandex Metrica: to measure Russian-language traffic; most of the Moscow office's audience arrives through Yandex. Its cookies begin with `_ym_`.
- Advertising — Google Ads: to see whether the adverts we run produce anything. Its cookies begin with `_gcl_` and `_gac_`.
- Advertising — Meta (Facebook/Instagram) Pixel: the same purpose for adverts on Meta's side. Its cookies are `_fbp` and `_fbc`.
What is sent — and what is not
If you have accepted, these actions are sent as events carrying no identity: clicking a WhatsApp link, clicking a phone number, clicking a map link, submitting the enquiry form, querying a file with a tracking code, and adding a university to your shortlist. The only thing sent alongside the event is the path of the page you are on.
In none of these are YOUR NAME, PHONE, EMAIL or TRACKING CODE sent. The measurement providers learn that a form was submitted, not what was in it. The content of the enquiry goes only to our own server.
What we keep for the site's own operation
These do not depend on consent, because they are not tracking: the site needs them to work, they stay in your browser, and none of them is sent to us or to any third party.
- Your cookie preference — the record of the consent you gave. Without it we would have to ask again on every page.
- Your university shortlist — the schools you marked to compare.
- Your unfinished form draft — it lives until you close the tab.
You can take consent back whenever you like
If you have given consent, a «withdraw consent» button sits in the corner of every page and you can change your mind at any time. Taking it back has to be as easy as giving it.
When you withdraw, the tracking cookies are deleted and the page reloads: a script already loaded cannot be pulled back out of memory, and this is the only honest way. On the reloaded page consent is denied, so nothing comes down.
Consent you have given lapses on its own after 12 months and you are asked again. Consent given once does not count as consent for ever.
Where the data goes
The moment you accept, measurement data is transferred abroad: Google (Analytics and Ads) and Meta are companies based in the United States, and Yandex Metrica in Russia. The data may be processed on servers in those countries.
The legal ground for that transfer is your explicit consent — Article 9 of Law No. 6698 governs this separately. If you do not accept there is no transfer at all; if you withdraw consent the transfer stops.
Each provider then handles what it receives under its own privacy rules, which is outside our control. That is why accepting measurement is entirely your choice, and refusing it has no effect whatsoever on your use of the site.
Then how do you remember my enquiry
We do not. When you submit an enquiry you are given a tracking code and you query your file with it. The code is not stored in your browser — keeping it is up to you.
That is the trade-off for using no session cookie: we do not recognise you; we show the status of a file to whoever knows its code. Accepting measurement does not change this either — the tracking code is never sent to measurement.
Outbound links
There are links to WhatsApp, Instagram, Yandex Maps and Google Maps. They are links only: there is no embedded Instagram feed or like button, and no data goes to those sites until you click.
Once you click, the cookie and privacy rules of the site you arrive at apply; that is outside our control.
